Programme Educational Objectives

PEO1: Our graduates will serve as middle- and senior-level managers in national and international companies, making corporate decisions by taking into account strategic planning, organizational performance management, and global business dynamics.PEO2: Our graduates will establish their own ventures or work in corporate innovation units, designing sustainable business models, improving resource efficiency, and contributing to economic development.PEO3: Our graduates will work as financial analysts or accounting specialists in banks, auditing firms, or the accounting/finance departments of companies; they will interpret financial statements, ensure cost control, and support managerial decisions with financial data.PEO4: Our graduates will pursue graduate programs to become researchers or academics; using scientific research methods, they will produce original knowledge in the field of business administration and generate publishable findings.PEO5: Our graduates will work as business analysts in financial institutions, consulting firms, or operations departments; they will use data science tools and quantitative methods to develop solutions to complex business problems.PEO6: Our graduates will work as human resources specialists in private sector companies or human resources consulting firms; they will design and carry out recruitment, performance management, and talent development processes in alignment with the organization's strategic goals.

PEO7: Our graduates will work as marketing specialists or brand managers in the retail, tourism, or consumer goods sectors; they will conduct market research, translate customer insights into strategy, and grow corporate brand value.