Customer Churn Prediction
Akdeniz University (continue)
Aslıhan Dursun Cengizci received her bachelor’s degree (2008) in Hospitality Management and her master’s degree (2015) in Tourism and Hotel Management from Akdeniz University. She studied as an exchange student during the 2006 / 2007 academic year at Université de Perpignan Via Domitia in “Management du tourisme et de l’hôtellerie” programme. She completed her internships in various hotel departments such as housekeeping, front office, entertainment and sales & marketing. After the graduation, she worked as sales and marketing assistant, tourism coordinator assistant, flight attendant and quality specialist. She involved in organizational development and CRM projects of a hotel chain, and worked as Quality Manager and CRM Manager.
She has several international and national conference papers and refereed articles about marketing, tourist motivation and data mining (RFM analysis) at tourism journals. Currently, she is a Ph.D. candidate in Tourism Management at Akdeniz University. Her current research topic is customer churn prediction in hotels.