This course covers the marketing system and its relation with environmental factors; evolution of marketing concept; marketing institutions and process; marketing strategy and planning; marketing research and marketing information systems; consumer behavior; and product, distribution, promotion, and pricing strategies.
The major objectives of this course are to familiarize the student with the foundations of marketing management, to examine and discuss the problems that a marketing manager confronts, to develop managerial perspectives and an analytical approach to solve different marketing problems, and to improve the abilities and the skills for reporting conclusions and recommendations.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 704 Strategic Management
In this course; within the scope of strategic management and strategic leadership; strategic management: conceptual framework and process, the role of the environment in strategic management and environmental analysis, strategies: corporate strategies and competitive strategies, techniques used in the implementation of management strategies, business structures and strategic management, culture, human resources and business skills, leadership, innovation, entrepreneurship and Strategic leadership, current approaches in leadership, ethical leadership, social responsibility and management of differences, development of leadership skills will be examined and within this framework, research in the field of strategic leadership and home management will be discussed. The aim of this course is to provide students with information about effective strategy, to observe and analyze existing organizations, and to evaluate successful and unsuccessful organizations.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 705 Management and Organization
This course is an introduction to the management and organization functions. It will focus on the theory and fundamental concepts of management including planning, organization, leadership, and control. This course will review the evolution of management thought, function and practice and will stress current approaches and emerging concepts.
The primary objective of this course is to provide students a process understanding of an introduction to management theory and practice through the study of (1.) The basic functions of management - planning, organizing, leading, and controlling - and (2.) Individual and group behavior. Focused on preparing the student to respond effectively to a dynamic, global business environment.
The course is designed to provide in-depth study of auditing principles, concepts, and practices as it applies mainly to business and investors. Further, it will provide the student with a working knowledge of auditing procedures and techniques, standards, ethics and legal environment, statistical audit tools as well as audit reports. The aim of this course is to inform students about the correctness of the financial statements and current balance records and determine whether any fraud and deficiencies are present and how to fix them.
The managerial accounting course contains the necessary information to compile and report the financial information required by the business and aims to enable the students to acquire the ability to produce the information needed by various management levels to make decisions.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 712 Sales Management
In this course; within the scope of sales management; sales management: conceptual framework, sales management functions, sales and sales management, sales system organization, sales force creation and training, sales force motivation and pricing, sales forecasting and budgeting, sales regions, sales quotas, sales policies and strategies, sales performance, sales ethical and legal aspects of management in Turkey and the world will be dealt with within the scope of research literature and made. The aim of this course is to provide students with effective sales management knowledge, to observe and analyze existing organizations, and to evaluate successful and unsuccessful organizations.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 713 International Marketing
Some of the subjects taught are international trade, international marketing environment, market segmentation and target market selection for embracing the concepts belonging international marketing strategies, export and insurance transactions in international marketing, banking transactions, marketing mix (product decisions and strategies, brand selection, brands and strategies, packaging and labeling), pricing strategies, distribution strategies. The main objective of the course is to teach students about the main concepts and principles regarding international marketing.
Brands are among the most valuable assets of businesses, which are formed as a result of investments and development efforts of businesses over time. While manufacturing processes can often be copied, strong beliefs and attitudes that arise in consumers' minds cannot be duplicated. Therefore, building a brand and maintaining brand value effectively is one of the top priorities of high performance businesses. Thanks to effective brand management, consumer loyalty, competitive advantage and superior financial results are achieved. The course will be conducted by blending interactive classroom discussions, exercises and case studies. In addition, many examples / cases will be discussed in class. An important part of the learning experience in this type of lesson is constructive and rational classroom discussions. In this context, all students are encouraged to participate actively and logically in classroom discussions. Develop a comprehensive understanding of brand management from students (branding-specific terminology & concepts) and a memory of how brands affect business performance and future.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 717 Computer Applications in Business
Information requirements of business departments and communication with other departments, definition and usage of operating systems, writing files in MS Office programs, creating graphics, formulas and numerical calculations, writing macros, creating databases and so forth take part in the scope of course. This course is aimed to give basic and practical information about common computer programs used in business administration and their usage purposes.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 718 Numerical Methods
In this course, topics will be teached frequency and cross-tabulation analyses, ANOVA, exploratory and confirmatory factor analyses, common method bias and remedies, correlation and regression analyses, structural equation modeling, mediation analyses (Baron and Kenny approach, and Bootstrapping method), moderation analyses, mediation-moderation analyses, moderation-mediation analyses. In this course students will learn how to analyze survey data.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 720 Supply Chain Management
In the supply chain management course, the information that will enable the structuring and coordination of the relationships of the companies with the suppliers and customers or the retailers with whom the products are sold is communicated in the global business world. Topics include basic principles of supply chain management, strategic importance, order management, packaging. The main aim of the course is to provide students the main concepts and principals of supply chain management.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 721 Business Economics
Students are presented with the technical and conceptual concepts that will provide analytical thinking and strategic decision making skills in topics such as consumer theories, firm theories, competition. The aim of this course is to convey to the students the information that will enable the information of microeconomic concepts in business management.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 722 Economic Analysis
In the course of Economic analysis, information on macroeconomic issues such as capital accumulation, dual growth models, effects of institutional and organizational structures on economic growth and development are given and recent developments in world trade order are examined. The aim of this course is to teach students main concepts and principles regarding economic analysis.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 723 International Trade and Policies
Topics include international trade theories, global trade regulations, trade policies and economic effects of them, unfair methods of protection against unfair competition in imports, international factor movements in trade and income distribution, World Trade Organization and agreements, regional trade agreements, non-tariff barriers, trade effects of the global economic crisis, trade disputes and solutions. The aim of this course is to provide our students with basic information related to international trade and trade policies of countries.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 724 International Finance
This course provides an introduction to the environment and tools of international financial management. The International Finance course covers international perspectives of finance concepts, including foreign exchange markets, option markets, swap markets, multinational capital structure, cross-border investment decisions, international portfolio management. The main aim of this course is to provide students the main concepts and principles regarding international finance.
This course will provide students with an understanding of the principles, concepts, processes, tools, and activities associated with total quality management. This course provides students with an understanding of how to organize, coordinate and manage quality systems. Topics covered include planning for quality, assuring quality, quality control, tools for process quality, improving quality, tools for product quality, quality audits, quality problem solving, quality management systems, the six sigma approach, documenting quality management systems, and benchmarking. Students will come to view quality as the result of systematic processes. “Quality is planned; not inspected.” The quality paradigm will be examined through the thinking of quality gurus like Deming, Juran, Feigenbaum, Crosby, Ishikawa, and Imai. The course deals with the most important statistical methodology for quality management: statistical process control (SPC). SPC is the application of statistical tools to the control of processes that results in products and services.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 729 Competition and Market Structure
This course uses the theories of microeconomic theory and the behavioral economics approach; and discuss how different market structures affect competition and how competition can be strategically managed. The case studies, which will be examined in terms of pricing, product positioning, sustaining competitive advantage, long and short-term price competition, help to shape managerial decisions more accurately. The main aim of this course is to teach students competition and competition process, which is one the main factors in the market, on the basis of market structure.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 730 Tax Law
Some of the fundamental problems faced by enterprises, employers and employees in business are in the scope of tax law directly. When examined in general, it is observed that the problems / disputes that arise between tax administration and taxpayers originate from the determination of tax base, the amount of the tax, the exemptions and exceptions, mistakes made in the taxpayer's personality, application of provisional seizure, payment order issuance, foreclosure and conversion of property to money, tax crimes and misdemeanors. The objective of the course is to be knowledgeable about the legislation on which the businesses and employees are involved in the tax law issues and about the ways in which administrative and judicial remedies can be taken against the problems / disputes that are experienced. The main aim of this course is to teach students competition and competition process, which is one the main factors in the market, on the basis of market structure.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 731 Management Information Systems
Students will explore fundamental concepts and issues of management information systems and examine how institutional and social contexts shape and are shaped by the implementation of management information systems. Students will learn and gain skills to solve business problems in technology-based environments. The course includes extensive coverage of business telecommunications, the Internet, wireless technology, e-Commerce and digital goods, ethics and social issues in information systems etc. The aim of the course is to provide students with an integrated set of concepts and tools for understanding management and information systems.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 732 Business Capital Management
This course is designed to provide you a hands-on experience about the practical aspects of capital management after a quick review of theoretical aspects. In the first part of the course; the main structure of basic principles along with theories will be introduced. After this theoretical introduction; practical capital management concepts; will be summarized in the second part of the course along with case studies. By the end of the course, the students will have built a capital management notion by thinking on real world problems.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 733 Scientific Research Methods
This course utilizes both theoretical and practical exercises to develop student’s skills for conducting field research for business entities. These skills include: developing and defining research problem statements; developing research objectives; utilizing the appropriate design; the use of secondary and primary data collection and instruments. Collecting original qualitative and quantitative data; sampling design and methods; hypotheses testing; data analysis and interpretation. A core aim of the course is to help students develop intuition about the necessary skills and knowledge to identify research problem, develop and use an actionable research proposal.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 735 Project Management
This course takes an integrated approach to manage projects, exploring both technical and managerial challenges. It not only emphasizes individual project execution but also provides a strategic perspective, demonstrating the means with which to manage projects at both the program and portfolio levels. At one time, project management was almost exclusively the property of civil and construction engineering programs where it was taught in a highly quantitative, technical manner. Project management today is a complex, “management” challenge requiring not only technical skills but a broad-based set of people skills as well. Project management has become the management of technology, people, culture, stakeholders, and other diverse elements necessary to successfully complete a project. It requires knowledge of leadership, team building, conflict resolution, negotiation, and influence in equal measure with the traditional, technical skill set. Thus, this course broadens our focus beyond the traditional project management activities of planning and scheduling, project control, and termination, to a more general, inclusive, and, hence, more valuable perspective of the project management process.
Core Modules
· Management of traditional projects
· Project analytics
· Agile methodologies in the digital business environment
· Project management tools and techniques
· Developing people, leadership, and capabilities.
The issue of crisis management and leadership, the competitive environment brought about by globalization, innovations arising from technology, natural disasters, wars and how crises frequently encountered due to economic problems should be handled by leaders within the scope of opportunities and threats they contain. In this context; The most important defense of businesses against the crisis that may arise for many reasons should be to make the business ready and durable against crises in pre-crisis periods. In order to achieve this, the biggest task falls on the managers, that is, the leaders in the enterprises. It should not be forgotten that every leader cannot have the ability and features to foresee the crises that the business may encounter, to prepare the business in this direction and to make it resistant to crises.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 741 Business Leadership
This course focuses on the development of leadership skills used in managing a successful business. You will analyse the role of a leader in business with a focus on decision-making, management of group dynamics, workplace stress and conflict, motivation of employees, and planning.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 742 Multicultural Management in Business
This course examines the ways in which cultural differences impact on the process of doing business and managing internationally. A range of conceptual frameworks are developed, including mental models and schemata as the source of cultural differences and difficulties in managing intercultural interactions. Using evidence and business practice, the course explores the nature of culture and how cultural differences impact on interpersonal interactions, intergroup interactions and the management of multi-cultural workforce.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 743 Game Theory for Managers
This is a course in game theory and its application to management, including business strategy. It offers an introduction to a selection of the methods and results of modern game theory. Emphasis is placed on the practical applications of these tools.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 745 Negotiation Techniques and Conflict Management
This course will provide the theory, processes, and practices of negotiation, conflict resolution, and relationship management to help you be a more effective negotiator in a variety of situations. We examine effective and ineffective strategies, determine why they work well, and discuss successful alternatives if they do not. We also identify patterns of negotiation and conflict resolution in different national and cultural contexts, to gain an understanding of how interpersonal style, personality, culture, and other variables influence our negotiation and decision-making skills.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 752 Consumer Behavior
This course focuses on identifying the relevant behavioral variables in a given product purchase situation and determining how marketing strategy can be adapted to meet the ways in which consumers perceive, select, and buy. It uses advanced cases and a field study project.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 753 Management Concept in History and Leadership
This course will give you an overview of the evolution and history of management thought and theory. It will provide an understanding of management and leadership in the context of the modern-day world in which we reside.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 754 Global Crises and Risk Management
Global Crises and Risk Management course provides participants with unique insights and fundamental skills required for mastering the field of global risk analysis, early warning and the management of major man-made and natural disasters.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 755 Contemporary Approaches in Management and Ideas
This course provides students in-depth exposure to the skills necessary to manage an organization in today’s rapidly changing marketplace. The course will explore the general history and theory of the field of management. After reviewing the theories and foundations of the management field, students will investigate and discuss the changes and challenges in today’s global marketplace. A variety of crucial management skills will be addressed.
Credit: 3 - ECTS: 6
M/E: Elective
BSN 756 International Business
This course will introduce the principles of competition and comparative advantage and the forms of economic activity they sustain at the international level. Firstly, the relationship between government and business, the growth of regional trading blocs, and the importance of global economic institutions will be examined. Then European integration, the roles of east Asian economies, transition economies and developing economies will be discussed. Following this, in the third part of the course, the role of trade policy, international capital flows, multinationals and technology transfer, and international management will also be introduced and explained.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 757 Multinational Business Management
The modern business environment becomes increasingly multinational. This course equips students with the tools, techniques, and concepts necessary to analyse and understand how international business is conducted and how companies and countries can thrive in today’s global enterprises. With this course, it is aimed to explain the importance of multinational enterprises in the world, how they can affect the world economy and politics, and the necessary factors while showing in the international field of study.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 758 Organizational Behavior
Organizational behavior is a field study that aims to explain and improve the understanding of the behavior and attitudes of individuals and groups within the organization, and is a discipline whose area of interest is people and organizations. In the organizational behavior course, it is aimed that the people in the working environment acquire the necessary information about themselves, their colleagues and their organizations, such as perception, communication, learning, motivation, job satisfaction, attitudes, groups, leadership, communication, conflict, stress and time management. In this context; Contemporary and contemporary concepts, approaches and practices in the field of behavior such as attitudes, job satisfaction, emotions, personality, perception, motivation, group, work teams, communication, leadership, power and politics, organizational culture will be explained in detail.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 759 Strategic Leadership and Management Skills
This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.
The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated into an overall competitive strategy. The key strategic business decisions of concern in this course involve selecting competitive strategies, creating and defending competitive advantages, defining firm boundaries and allocating critical resources over long periods. Decisions such as these can only be made effectively by viewing a firm holistically, and over the long term.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 760 Organizational Theory
Organization theory and design is a macro examination of organizations because it analyzes the whole organization as a unit. The course focuses on the key processes of organizational design: charter the design process; assess the current state of the business; and design the new organization. At the end of this course, participants will be able to understand, analyze and appreciate: 1. Classical, neoclassical and modern theories of organization. 2. The research organization as a social system. 3. The importance of and process for goal setting and defining strategy in an organization. 4. The structure and design of an organization. 5. Communication in the organization.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 761 Industrial and Organizational Psychology
This course is designed to provide an overview of I/O Psychology including individual, group, and organizational issues resulting in enhanced understanding of the world of business and related career concerns. Students will be exposed to the some of the main topics of Industrial and Organizational (I/O) Psychology such as its definition, the effect of historical events on the development of the field, research methods used in the field, and the main points of Industrial Psychology.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 762 International Trade Theories
The content of the course consists of the classic trade theory, the Heckscher-Ohlin theory, imperfect competition, trade profits, corporations in international trade, the EU-Turkey Customs Union agreement, foreign trade in the payment forms, documents used in international trade, customs regulations and practices, external balance of payments, foreign trade It covers policy practice, international trade and economic growth, and trade theory and development.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 763 Sociology of Work
The course will focus primarily on working conditions and jobs but will take account of how different types of work and workers are connected worldwide. The course examines how sociology and sociologists have looked at the issue of work in the past as well as in contemporary societies. It charts the theoretical background to the assumptions sociologists make about work as well as the methods they use to investigate work and employment. This course aims to provide to students learning the basic concepts of sociology and sociology of work that are intended to help the working life of the application.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 764 Sociology of Institutions
How the motivation processes and resources of Western civilization to build institutions affect non-western societies will be discussed. In the context of sociology of crisis, various developments will be discussed within the framework of modernization, globalization and postmodern paradigms in the context of institutional developments, problems, predictions and suggestions.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 765 Simulation Modeling in Management
This course gives more sophisticated business analysis, marketing and strategy concepts with the goal of completing a market-oriented strategic business plan in a PC-based team simulation over 10 weeks of the course. By the end of the course, students will be able to put together a strategic business plan and present it to the class.
This course aims to: 1. To increase awareness of the complexity of operating an international company from a strategic and general management perspective 2. To develop capabilities in identifying & analyzing key environmental & organizational variables that may influence an organization performance within & across national markets, and how these variables may influence the organization 3. Enhance fact-based analytical decision-making and understand the financial implications of business decisions by linking the decisions to cash flows and bottom line performance.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 766 Advertising Management
A course that introduces the student to the principles and techniques of advertising and related marketing communications activities like sales promotion, public relations, publicity, personal selling, and merchandising. This course aims to students understand that what advertising are and identify trends in the advertising sector, explain new concepts and main decision points of advertising sector and integrated marketing communication.
Credit: 3 / ECTS: 6
M/E: Elective
BSN 768 Digital Marketing
Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media.
