UNDERGRADUATE PROGRAM · 4 YEARS

Business Administration

An undergraduate program equipped with an up-to-date curriculum, applied education and industry collaborations.

Language: English
Degree: Bachelor's Degree
240 AKTS
Döşemealtı Campus

ABOUT THE DEPARTMENT

A strong undergraduate program in its field

The program combines a strong theoretical foundation with applied education and internship experience. Students acquire field-specific skills before graduation.

We prepare our graduates for their careers through internships, industry collaborations and international exchange programs.

CAREER OPPORTUNITIES

Broad career opportunities in the field

Our graduates can work in public institutions, the private sector, academia and international platforms, and also have the opportunity to start their own businesses through entrepreneurship.

WHY THIS DEPARTMENT?

Quality Education

We train competent graduates in their field with an up-to-date curriculum and an applied education approach.

Applied Learning

We strengthen the learning process with projects, internships and applied work that combine theory and practice.

Industry Collaborations

We prepare our students for professional life before graduation through internships, mentorship and industry partnerships.

International Experience

We offer global experience and career opportunities through Erasmus+ and exchange programs.

Year 3 · Fall 30 AKTS
Year 4 · Fall 30 AKTS
Year 4 · Spring 30 AKTS
BUSI 231,

Introduction to Marketing

5.00 AKTS 3.00 Credits English

Instructor: Dr. Öğr. Üyesi CEM KARAYALÇIN

Course Objectives

The primary aim of this course is to provide a broad overview of fundamental marketing concepts. The vital role of marketing in the consumer-company relationship is explored in the course

Prerequisites / Corequisites

None.

Course Books / Materials / Recommended Resources

Kotler, P. and Armstrong, G. (2018). Principles of Marketing, Global Edition, 17th Edition, Pearson.

Academic Integrity and Artificial Intelligence

It includes violations of school integrity, but is not limited to cheating, plagiarism, but also handing over the work of others, using the work of a lecturer or someone else without permission. Any breach of integrity is a serious academic offense and is subject to disciplinary action.

View in course information package → Download course PDF Back to list

ACADEMIC STAFF

All Staff →
Prof.
Sefa ÇETİN
Dean of Faculty of Economics, Administrative and Social Sciences
Asst. Prof.
Cem KARAYALÇIN
Deputy Head of Department of Business Administration

Events Calendar

Tümü

Are you ready to build your future with this program?

Get in touch with us for applications and scholarship opportunities.