BUSI 1XX

BUSI 111 Information Technologies

This course provides a broad introduction to the many elements that comprise an information system and briefly explores the underlying information technologies and their impact on business organizations. Emphasis is placed on managers' information needs, the various kinds of support necessary for decision-making, and the functional and strategic implications of information systems for organizations. Through the use of cases, course participants will be expected to demonstrate an awareness of current developments and the ability to identify dominant issues and possible solutions arising from the adoption of new technologies.

Lecture: 2
Practical: 2
Credit: 3
ECTS: 6

BUSI 102 Introduction to Management

The purpose of this course is to introduce business principles and concepts. This course will cover the topics of general business and entrepreneurship in today’s business climate. This course will provide a survey of the functions of business including accounting, finance, marketing, human resources, and operations management. This course will introduce the forms of organization, types of business ownership, and the role of business in contemporary society. The students will be introduced to issues related to ethics and social responsibility. Students will learn the fundamentals of management.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 4

BUSI 104 Introduction to Law

Social order and law, rights, sanctions, justice and equity, conflicts, legal systems, public and private law, law branches, law sources, law enforcement, judicial system, courts and duties, legal persons, real and legal persons, , basic concepts of goods and liabilities law.

Lecture: 2
Practical: 0
Credit: 2
ECTS: 2

BUSI 2XX

BUSI 2XX - CORE COURSES

BUSI 211 Financial Accounting 

This course introduces the student to the basics of financial accounting. Financial accounting is about recording and reporting financial information about a business’ or organization’s performance. This course provides an understanding of the concepts, principles and conventions of financial accounting. It provides students with the tools they need to perform an interpretation and assessment of financial statements for decision making. This course examines the major sections of the financial statements including cash, receivables, inventory, working capital, equipment, long-term assets, depreciation, short-term debt, long-term debt and equity. Topics include financial position, operating results, and cash flows. Students will become familiar with the rationale behind accounting.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 231 Introduction to Marketing

This course serves to introduce business students to the system by which products and services are matched with existing and evolving consumer needs. From a strategic planning perspective, the course focuses upon the major concepts and techniques necessary to identify and assess profitable business opportunities for large and small organizations. The case method of study is employed for the purpose of developing the student's analytical skills when dealing with change as it occurs in a marketing context.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 251 Introduction to Linear Algebra

This course provides an introduction to linear algebra. Topics include matrix algebra, gauss elimination, determinants, vector spaces, linear transformations, and orthogonality.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 261 Organizational Behavior I

The objective of this course is to provide a conceptual and empirical understanding of the structure and function of human behaviour in organizations. Students will study the behavioural influences which affect productivity, organizational effectiveness and efficiency. Topics to be discussed include perception, job and organizational design, decision-making and leadership. Individual and group exercises and the analysis of case material will be used to enhance a practical understanding of theoretical concepts. Particular emphasis is placed on an individual perspective and the manner in which each individual relates to his/her environment. The course provides an introduction to individual, group, and organization-level organizational behaviour.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 212 Managerial Accounting

This course provides a general introduction to the concepts, challenges, and methods related to managerial accounting. Managerial accounting predominately addresses the question of how business entities use information to measure and control resources employed in producing goods and providing services. In this course you will become acquainted with some of the principles, concepts, and methods of internal reporting used in planning, control and decision making. Fundamental aspects of cost behavior, analysis, and control will also be addressed.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 211

BUSI 202 Ethics & Management

This course aims to give the students an understanding of ethical theory and the ability to critically analyze moral dilemmas associated with doing business in the modern world. The course will emphasize the position of the manager as a decision-maker in facing ethical dilemmas. The students will gain an understanding of ethical concepts and the perspectives related to resolving and preventing such problems. Topics include ethical theories, justice, social responsibility, and professional ethics. 

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 221 Introduction to Corporate Finance

This course introduces corporate finance to students. It provides students with analytic tools to identify, analyze and solve problems related to financial matters. Students will learn to make sound investment and financing decisions. Topics include the time-value of money, security valuation, and capital budgeting. Students will understand the risk, return, diversification and the risk-reward trade-off. Students will understand the cost of capital, financial leverage and capital structure.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 262 Organizational Behavior II

This course is the continuation of BUSI 261 Organizational Behaviour I. Here the emphasis will be on  group work and conflict management.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 261

BUSI 252 Introduction to Management Science

This course provides an introduction to management science. It features the use of quantitative analysis for analytic decision making. Topics include concepts on optimization (using linear programming modeling and solutions), decision analysis, simulation, and queuing models. Modeling and application of methods will be covered for production, marketing, finance, and accounting. Problems addressed include capital budgeting optimal sales allocation, scheduling and distribution.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 251

BUSI 2XX - ELECTIVE COURSES

BUSI 201 Project Management

Organizations recognize the imperative need for project management to institute change in the competitive and dynamic environment in which they operate. Effective project management has become an essential competency for organizational success. The purpose of this course is to develop the core set of technical and managerial skills needed to select, plan, organize, lead, and control projects. The students will learn about projects from the perspective of the project manager and project management team. They will learn to organize, plan, implement and control projects to achieve schedule, budget and performance objectives. Tools and techniques include work breakdown structures, CPM/Pert diagrams, critical path analysis, smoothing/levelling projects, crashing projects, risk analysis, resource allocation, and project estimation.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 203 Business Communication

This course presents communication as an integral part of management strategy and as a critical component for success in the workplace. This course develops a basis for designing effective messages both verbal and written, from concept to delivery. You will use a strategic communication model to identify goals, analyze viewers, select information, and create the most effective editing and channel for this message. Particularly convincing communication elements are emphasized: It is intended to design messages for various and possibly masses, and to present the information in convincing and convincing manner.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: ENGB 101

BUSI 205 Managerial Skills Development

The development of interpersonal skills is a lifelong process involving understanding itself and other people. The success of a manager depends on his / her unique consciousness and his ability to interact effectively with subordinates, supervisors, peers and individuals outside the institution. This course combines conceptual and experiential learning and strongly emphasizes skill application and feedback. Focusing on self-governance focuses on the management of others separately and in groups. Topics include: increasing self-awareness, managing stress, understanding others, using force and successfully influencing, fighting conflict and managing group dynamics. This course is designed for students who want to learn more about themselves and want to improve interpersonal skills.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 207 Innovative Business Modelling

Individuals have begun to feel that entrepreneurship is necessary in the globalizing and competitive business environment. Innovative business modeling forms have become an important competence for successful entrepreneurship. This course is to develop entrepreneurial skills such as developing a business idea through intentional brain storming, deciding how to win the money and organizing the model for the start-ups. Students will develop a competitive business model. Techniques and tools needed include brain storming, Canvas Business Model, Javelin Experiment Board and presentation.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 271 Data Base Management Systems

This course introduces database systems. It teaches the principles, design, implementation and application of database management systems. It introduces the skills associated with database planning, analysis, design, implementation and maintenance. This course also discusses data modelling, database design, data definitions and data manipulation. Students will be able to describe databases, their characteristics their functions, the advantages that they confer on an organization and their disadvantages. This course teaches the use of databases to support organizational goals and objectives. Students will learn to use MicroSoft Access and the sequential query language (SQL).

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 204 Social Entrepreneurship

Social entrepreneurs are gaining international attention motivated by the desire for change and to see the world as it can be, not as it is. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. The course introduces examples of Social Entrepreneurship and guide students through the process of establishing a venture to address a social or environment problem.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 206 Crowdfunding

While focusing on the examination of crowdfunding, it will be learned how those who deal with R&D change the way they use their work to publicize it in this course. By studying and participating in this action, students will explore various aspects of mass programming and learn how they shape the industry in areas such as game development, filmmaking, social enterprise, and technology development. Students will learn how to prepare a successful crowdfunding plan to collect the money needed to start a business, how to research it, and how to get the campaign. Thus, they will have tested their products and services before they entered the market.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 208 Law of Obligations

In this course; the old Law of Obligations and the new Law of Obligations, the system of the comparative Law of Obligations, the basic concepts and sources of the Law of Obligations, the debt and debt relationship, the legal transactions and especially the debts arising from the contract, the construction of the contract, the interpretation, the completion and adaptation to the changing conditions, the invalidity, the tort and the enrichment issues will be taught.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 232 Marketing Communications

This course studies the use of promotional tools by business as well as their creation and management. The course provides an integrative approach to the study of the promotion mix, including advertising, publicity, personal selling, and sales promotion. Topics include an evaluation of the role of promotion in marketing and the economy; the formulation and analysis of promotional goals; planning, organizing, and controlling the promotion function; creative planning; and budgeting and media selection. Develops an appreciation and understanding of the individual elements of the marketing communications mix: advertising, direct marketing, sales promotion and public relations. Further, how these may be managed as an integrated programme to implement and support the brand, product or service strategy.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 231

BUSI 234 Consumer Behavior

This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. The objectives of the course are to introduce the student to concepts developed in psychology, economics, and sociology and their relationship to consumer behavior, to involve the student directly in the study and analysis of consumer behavior, and to develop in students the ability to translate what can be learned into marketing action implications.
The goals are to provide conceptual understanding of consumer behavior, provide experience in applying consumer behavior concepts to marketing strategy and social policy decision-making through case analysis, and develop experiential capability in using consumer research. This course covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. This course introduces the student to the various facets of consumer behavior, including the decision making process, problems, needs and goals, the consumer’s search for information, and the evaluation of the purchase decision.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 231

BUSI 3XX

BUSI 3XX - CORE COURSES

BUSI 301 Public Speaking / Business Presentations

This course teaches students to speak in public and to perform business presentations. This course covers basic concepts of personal communication skills. Projects of interpersonal communication, small group communication, extemporaneous speaking, listening and analysis of communication arenas. Basic concepts and invention, preparation, organization, presentation, and criticism of messages for audiences. Workshops will emphasize effective presentations for the business community and students will be required to make use of accessible modern technological innovations. Projects emphasize audience analysis and attitude change.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 304 Business Research Methods

The course focuses on the analysis of business problems and the use of scientific research as a problem-solving tool. This encompasses the understanding and application of appropriate research designs, research statistics, data analyses, and report writing and presentation. Topics include issues related to data collection, measurement, sampling, analysis and presentation of findings. Students will be able to identify good studies and make use of research findings.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: MATH 204

BUSI 361 Human Resources Management

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, development, appraisal, retention, compensation, and labor relations are examined. Implications of legal and global environments are appraised and current issues such as diversity training and rising benefit costs are analyzed. Best practices of employers of choice are considered.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 261

BUSI 302 International Business

This course enables students to understand the political, legal, sociological, economic, technological and legal differences between nations that influence the way that business is conducted in foreign nations. Topics include globalization and patterns of trade. This course will look at international firms, their strategies and organizational designs, strategies for entering foreign markets. Also examined are the cultural and ethical issues of international business. This course will discuss current events and how they impact business in the international context.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 231
 

BUSI 340 Export-Import Management

The basis of foreign trade is the movement of goods and money between countries. Nowadays, most of the businesses carry out foreign trade activities. After graduation, students of the Business Administration department will be able to work in the import and export departments of the companies. In this context, they must have rudimentary knowledge about the management of export and import transactions. The aim of this course is to ensure that students in this department acquire the necessary knowledge base about foreign trade practices. The course will basically teach the rules that regulate the movement of goods and Money between countries.

Lecture: 
Practical: 0
Credit: 3
ECTS: 5

BUSI 341 Operations Management

Operations management is about the use of managerial methods to transform resouces such as raw material, labour, equipment, and facilities into finished products or services. Students will understand the essential nature of operations management in creating value and achieving competitive advantage. This course is about planning, leading, organizing, operating, improving and controlling productive processes for efficiency, effectiveness and quality. Topics include decision making, product design, process planning, facility layout, inventory models, capacity planning, performance measurement and scheduling. Students will be introduced to key performance measures including productivity, flexibility, quality and response time. Students will become familiar with the analytic tools used to solve operations management problems.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: MATH 204

BUSI 306 Business Law

The purpose of this course is to acquaint the students to the legal environment of business. After an introduction to basic legal concepts and a short overview of the Turkish legal system, the emphasis will be on law of obligations and commercial law. An ancillary aim of the course is to familiarize the students with legal analysis and terminology, with a view to accustoming them to conducting international business contract negotiations. Students will be introduced to the rules and regulations governing merchants and commercial enterprises.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 3XX - ELECTIVE COURSES

BUSI 311 Balance Sheet Analysis

This course provides both a framework and tools necessary to analyze both financial statements. Managers use financial statements to monitor the performance of their companies according to their competitors, to communicate with external investors, to decide which financial policies they should pursue, and to evaluate the acquisition of potential new business. Securities analysts use financial statements to rate and evaluate companies that they offer to customers. The bankers use financial statements to decide whether a loan should be extended or not, and whether the borrower's conditions should be determined. Investor banks use them to create a basis for valuation and analysis of possible acquisitions, mergers and acquisitions, and consultants use them as a basis for competitive analysis for their clients. At the conceptual level, it emphasizes that preparers of financial statements and users have different purposes and incentives. At the same time, the use of these financial statements is emphasized.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 211, BUSI 221

BUSI 321 Behavioral Finance

This course provides an understanding of the psychological factors that influence the behavior of investors. It attempts to explain how and why emotions and cognitive features influence investors and the financial decision making process. Topics include behavioral frames, biases and heuristics. This course studies the impact of those phenomenon on markets, investors, and corporate decision making. Specific applications include limits to arbitrage, persistent decision-making biases, investor behavior, and agency problems.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 211, BUSI 221

BUSI 331 Marketing Research

Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. The fundamental concepts and stages of marketing research provided within an overall structural framework, including: how to integrate stages, carry out research in a scientific manner, survey research and questionnaire design, scientific marketing research design and planning; data collection; basic statistical tools for analysis; and report writing and communication of research results. Students will learn to read and analyse research reports, apply research skills.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 231, MATH 204

BUSI 333 Export Marketing And Foreign Trade Decision

This course examines the issues related to the export marketing of products and services in an international context. Students will explore the challenges companies face trying to implement the export marketing concepts in foreign countries.  Emphasis will be placed upon the development and implementation of policy and strategy for a firm’s resources to meet the international marketing objectives. The export marketing issues related to a country or a geographic location will also be examined.   

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 231

BUSI 335 Customer Relationship Management

Customer Relationship Management (CRM) course focuses on CRM fundamentals, the essence and increasing importance of that strategy, the ways of thinking as a customer, new marketing trends in changing business conditions, and stories of accomplishments of CRM in different industries. Besides, this course teaches you the important aspects of CRM often ignored by managers– How does CRM work? How does it accomplish what businesses seek? What is customer lifetime value? How do you calculate it? What happens if customers switch between brands, or buy and then come back a few periods later? What is customer equity and how is it determined? How is the customer database used? What is customer retention and how is it achieved? When should a firm know that a customer is not coming back? What is loyalty, how is it determined and are customers really loyal? The objective of the course is to examine the strategic and analytical aspects of CRM so that students will have a deeper understanding of the power of CRM, and how to put it to work effectively.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 231

BUSI 343 Supply Chain Management

Supply chain management is the flow of all materials that contribute to a final product. This course addresses the practices and principles of supply chain management (SCM) including materials and logistics management. This course discusses the strategic, tactical and operational issues related to SCM. Topics covered include procurement, supply chain coordination and integration, facility planning, capacity planning, inventory management, order processing, outsourcing, and supply chain risk management.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: MATH 204

BUSI 351 Business Process Design

This course introduces business process management. The focus of this course is on the mapping and design of business processes. Students will learn to identify, design and improve business processes. This course will introduce different types of systems. Students will learn to design business processes from the business activity, process workflow, knowledge and social perspective. Students will become familiar with techniques for modelling an organization, identifying the process architecture, business rules, and functions within processes.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 308 Case Study Analysis

Students will learn to apply their problem solving and decision making skills in ambiguous situations. Students will learn to take a holistic approach to business situations. Students will learn to extract information from data, identify and contextualize management problems, apply management theory, and propose solutions to multi-dimensional problems. Students will be expected to apply teamwork, time management, communications and presentation skills. Students will learn to synthesize their knowledge to create meaning in chaotic situations.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

BUSI 322 Investment Strategies and Financial Markets

This course will help the student attain an understanding of investment strategies. Students will learn about portfolio management, techniques associated with risk management, speculation. The investment characteristics of classes of investments are examined. The mechanics of securities markets will be discussed and explained. Students learn to evaluate securities for inclusion in a portfolio. This course has both theoretical and practical components. Topics covered include the efficient market hypothesis, diversification, equity premium, expense and transaction costs, bonds, life cycle investing, market timing, active and passive investing, balancing sector, and arbitrage.

Lecture: 3
Practical: 0 
Credit: 3 
ECTS: 5

Pre-requisites: BUSI 211, BUSI 221

BUSI 324 Venture Capital and Private Equity

This course focuses on private equity finance. This course examines venture capital and private equity from the perspective of the venture capitalist. Topics include business assessment and valuation, negotiation strategies and exit strategy. In this course the focus is on making deals. The focus is on start-up companies in growth markets and mid-sized ventures grow and restructure. This course discusses the organization and financing of start-ups, structuring buyout transactions, exist strategies, legal organization of investment funds.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 211, BUSI 221

BUSI 326 International Finance

The increasing openness and interdependence between countries” could be a simple definition of Globalization. This process has many causes and implications (cultural, technological, political, environmental, etc.), but it is widely accepted that Finance is the dimension in which it is most advanced.
The course focuses on understanding the theory of international finance and on its real world applications from a business point of view. Understanding the foreign exchange markets and world capital markets (banking, debt and equity) is necessary to carry out a sound and effective management of the firm from a financial point of view. And since multinational corporations face opportunities but also risks, financial management involves the design of appropriate strategies to hedge the company from actual and potential risks through the use of the different types of financial assets (such as derivatives) available for this purpose.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 221, ECON 102

BUSI 332 Marketing Strategy

The focus of this course is strategic marketing analysis and marketing planning. Students will learn the components and construction of a strategic marketing plan, and they will gain considerable experience in the analysis of complex marketing decisions. In addition, this course examines the major trends in marketing including the integration of marketing communications, radical changes in the selling function and sales force, customer relationship management, the impact of e-commerce, and the broadening role of marketing throughout organizations.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 231

BUSI 334 Services Marketing

This course addresses challenges professionals and organizations face in creating and delivering high quality services. Assignments provide students with a hands-on understanding of concepts and methods being used by practitioners in today's competitive markets to analyze customer/client requirements; measure service quality; and design, promote, and deliver outstanding service.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 5

Pre-requisites: BUSI 231

BUSI 4XX

BUSI 4XX - CORE COURSES

BUSI 481 & BUSI 482 Strategic Management I & II 

This course provides students with an understanding of the sources of competitive advantage that lead to long-term superior performance. This course introduces theoretical concepts and frameworks that are useful for analyzing the external and internal environments of the firm and in formulating business strategy. Students will learn about Mission, goals, strategy formulation, strategy implementation and strategy evaluation. Students will learn to conduct strategic analyses including Industry analysis, analysis of the competitive environment, key success factors, strategic scenario analysis, SWOT analysis. Strategic issues are examined from the perspective of a chief executive or general manager or board of directors. Topics include strategic thinking, competitive advantage, vertical and horizontal integration, and planning horizon.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 7

Pre-requisites: BUSI 102, BUSI 211, BUSI 221, BUSI 231

BUSI 4XX - ELECTIVE COURSES

BUSI 401 Advanced Research Method

The overall objective is to develop knowledge and understanding of scientific research methods and to
provide skills to design and accomplish a research project, performing analyses using qualitative and
quantitative research methods and to communicate the results. Furthermore, the student should be able
to reflect on research outcomes based on methodological and philosophical approaches.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 304

BUSI 403 Business and Social Security Law

The basic concepts of Business Law of this course aims students to recognize Individual Labor Law and Collective Labor Law, the development of the Social Security System, tools, legal nature, the insurance arm of Türkiye and aims to provide recognition for the Social Security Administration. Historical development of business law, concepts, resources and application areas, social security law and application of Turkish social security system constitute course content.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

BUSI 423 Bond Market Analysis

This course deals comprehensively with Global Bond Markets- government and corporate, domestic and Euro, straight and option-embedded. The student will have opportunities to analyze products, pricing, trading and hedging strategies in Fixed Income Markets. Furthermore, it also encompases foreign bonds and euro bonds, credit appraisal, euro bond market structure and applications, international bond market index and international capital markets.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 211, BUSI 221

BUSI 431 Brand Management

Some of a firm’s most valuable assets are the brands that it has invested in and developed over time. Although manufacturing processes can often be duplicated, strongly held beliefs and attitudes established in consumers’ minds cannot. Therefore, building brands and effectively maintaining brand equity is among the top priorities of high performing companies. Effective brand management drives consumer loyalty, competitive advantage and last but not least superior financial results.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 231

BUSI 441 Inventory Management

This course teaches inventory management and optimization. Students will learn inventory management processes and best practices. The relationship between inventory management, service level and profitability will be explored. Students will learn about inventory control models, lot sizing, and performance metrics. Topics covered include inventory fundamentals, vocabulary, economic order quantity, just-in-time inventory, independent demand ordering systems, tracking, shipping and storing materials. Students will learn to analyze and control inventory.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: MATH 204

BUSI 443 Service Operations Management

This course introduces the students to the management of service operations (e.g., banking, transportation, government and tourism). Students will learn about service strategy, planning and designing the service system, service quality, service process improvement, managing the service systems, managing capacity and demand, and managing the service supply chain. Topics covered include waiting line management, multiple site performance evaluation, and managing service encounter. 

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 341

BUSI 461 Organizational Development and Change

Organizational Development (OD) is a conscious, planned process of developing an organization’s capabilities so that it can attain and sustain an optimum level of performance as measured by efficiency, effectiveness, and health. Through the process of OD, we attempt to bring about successful change efforts in individual employees, groups and teams, inter-groups, and organizations as well. 
Organizational change has become a fact of life in our dynamic business environment. This course examines the challenges associated with getting people to change their behaviour and their working practices. Often change efforts do not take hold or persist. This course will teach students how to manage change in order to decrease costs, improve efficiency, increase profitability and build competitive advantage. Students will come to understand how change affects individuals, teams and organizations, how leadership styles influence the change process. Students will understand the models of change management. 

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 261

BUSI 463 Training and Development

This course provides an overview of the design and development of training programs in organizations. Students will learn to analyze the needs of organizations and employees, the methods and techniques associated with training and development, how to write training objectives, how to design training interventions, and how to evaluate training programs. Students will learn about training methodologies, techniques and aids. Students will understand the contribution that training makes to the competitive advantage enjoyed by organizations. 

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 261

BUSI 473 Systems Analysis and Design

This course introduces the students to the methodologies for the analysis, design, and development of an information system. Topics covered include the systems development life cycle, the role of the systems analyst, organizations as information systems, systems selection, definitions of systems requirements, feasibility analysis, system design, and system architecture. Students will develop skills in logical system specification, fact-finding techniques, cost-benefit analysis, modelling of new and existing systems, documentation, and system security.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

BUSI 475 Management Information Systems 

This course is about the management and use of information systems in organizations. It discusses how information systems can be used to improve organizational performance. Students will learn to assess the opportunities and problems associated with the use of information systems in business. Students will learn how information technologies can transform industries. This course will examine the relationships between information technology, organizational strategy, organizational structure, management policies and processes. The use, design and evaluation of information systems will be explored.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

BUSI 402 Entrepreneurship

Entrepreneurship is about identifying and assessing business opportunities and developing them into business opportunities. This course focuses on the skills required for planning and developing entrepreneurial ventures. These include evaluating markets, developing business models, budgeting, and financing a business. Students will learn to develop a competitive business strategy and a business plan.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

BUSI 404 International Trade Law

Doctrine of issues related to International Trade Law; to teach within the framework of legislation and international treaties; with the court decisions, to raise the problems and to inform the students about the solution of these problems within the framework of legislation or international treaties. The course subjects include; International Civil Law, International Covenant on Road, Sea, Railway and Combined Transport, International Arbitration Tribunals, Foreign Trade Agreements, International Sale Agreements.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

BUSI 422 Financial and Economic Time Series

This course explores forecasting methods using financial and economic time-series data. The data is used to build models to predict interest rates, stock returns, economic growth etc. Forecasting techniques include the Box Jenkins (ARIMA) method, time series regression, and time dependent volatility models. Also discussed are techniques for evaluating forecasts. 

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 221, MATH 204

BUSI 424 Equity Capital Analysis and Evaluation

The aim of the course is to enable students to analyze firms' financial performances, evaluate their potentials and make valuations. The course is structured primarily from a business perspective, from the perspective of investors and analysts. However, this requires both a practical and a theoretical understanding. The course analyzes companies from a basic perspective to obtain the intrinsic value of stocks. Topics: Basic analysis, growth determination, discounted cash flow models, dividend discount models, free cash flow models and residual income models; relative valuation models including price gains and price book value multiples; valuation of private companies, estimation of discount rate, mergers and acquisitions and appraisal.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

BUSI 442 Quality Management

This course will provide students with an understanding of the principles, concepts, processes, tools and activities associated with total quality management. This course provides students with an understanding of how to organise, coordinate and manage quality systems. Topics covered include planning for quality, assuring quality, quality control, tools for process quality, improving quality, tools for product quality, quality audits, quality problem solving, quality management systems, six sigma approach, documenting quality management systems, benchmarking. Students will come to view quality as the result of systematic processes. “Quality is planned; not inspected.” The quality paradigm will be examined through the thinking of quality gurus like Deming, Juran, Feigenbaum, Crosby, Ishikawa and Imai. 

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: MATH 204

BUSI 462 Conflict resolution

This course sets out to identify and examine the causes of conflict and to offer a range of practical techniques for resolving disputes. Skilled negotiation is often crucial and this course introduces a proven approach that is used widely by professional mediators and negotiators. You will have the opportunity to explore and practice key ideas using presentation, self-assessment, role play and discussion in a friendly and informal group setting.
This course teaches participants how to manage emotions during conflict while working collaboratively toward a win/win resolution. Participants will complete a conflict style assessment, learn the five styles of conflict, and identify their dominant style. This course introduces positive conflict management processes, including active listening and communication skills, principled negotiation, mediation, arbitration, victim and criminal-offender mediation, and nonviolent direct action. Activities and exercises will help you develop your own conflict management skills. 

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 261

BUSI 464 Contract Design for Managers

This course provides an analytical perspective on the main issues in the management of people and organizations. Students learn to design contracts to achieve organizational goals. The questions discussed include: How are contracts used to attract the most appropriate employees to operate? Should payment be made based on performance or working hours? Is a contract better rewarding team performance based on its awards or individual performance? Information and evidence from social psychology have been used to complement the basic economic approach.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

BUSI 472 Decision Support Systems

This course provides students with an understanding off the use of information to support the decision-making process. The course examines the design and implementation of effective decision support systems (DSS), the factors leading to effective computerized support for decision and the types of tasks that lend themselves to computerized support. Topics covered include data modelling, data management and data mining. Computational tools include simulation, optimization, statistical and non-statistical computation models. Types of systems examined include knowledge-based systems, neural networks, expert systems, and web-based systems.

Lecture: 3
Practical: 0
Credit: 3 
ECTS: 6

Pre-requisites: MATH 204

BUSI 474 Electronic Commerce

This course examines the technologies, and concepts behind electronic commerce (e-commerce). E-commerce occurs when consumers or businesses use internet based applications (including personal computers and cell phones) to purchase goods or services online. This course discusses issues related to the technology, logistics, marketing, payment systems, security, privacy, authentication, encryption, web design, and usability. Current practices and opportunities are also described.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

BUSI 484 Leadership and Team Development

Good leaders have always been expected to be able to solve new problems, capitalize on new opportunities and navigate through the ever-changing landscape of business. Leadership is a complex process by which the leader influences others to perform and achieve. The leadership attributes – belief, values, ethics, character, knowledge, and skills – are all traits, which can be learned. This course provides the basis for understanding what leadership is and what leaders do to be successful. This course will actively engage students in the acquisition of information about historical and contemporary theories, concepts, and issues associated with leadership. An interdisciplinary course designed to introduce the student to the tasks, strategies, and skills of effective leadership. Course activities will move the student from theory to the practical processes of leadership.
This course will also emphasize team building. Teambuilding, teamwork, and team leading draws information from a wide variety of disciplines to introduce students to the ever important topic of teaming. Topics include problem solving, meeting skills, and decision making. Students will learn techniques for creating cohesive groups, active listening, giving and receiving feedback, and criticism.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6

Pre-requisites: BUSI 102

BUSI 492 Independent Study

The Independent Study Project or dissertation provides students with the opportunity to complete a substantial piece of work on an approved topic in Business Administration. The relevance to a course or courses taught in the degree must be made evident. The exercise of writing the dissertation is designed to give students the skills and experience to work independently and to prepare them for management careers and/or further academic study. 
The topic must may be based on any one or more of the following approaches: 
a.    Original fieldwork; 
b.    The critical analysis of statistical material; 
c.    The critical analysis of research publications; 
d.    Original synthesis of material derived from secondary sources. 
Each student will be assigned an academic supervisor who will give academic guidance of up to a maximum of 6 hours in total. The dissertation topic should be consistent with the degree title and approved by the supervisor. The length of the dissertation should not exceed 10,000 words.

Lecture: 3
Practical: 0
Credit: 3
ECTS: 6