TRM 1001 Introduction to Tourism
Analysis of the socio-economic planning process related to the development of tourism destinations in global, community, metropolitan, urban and rural areas. Policy and product development, regeneration and development of facilities and services to meet the needs of tourists. This course includes the adjustment process involved in the integration of tourism into a developing economy and the project management skills inherent in guiding development from inception.
TRM 1002 Introduction to Management
This course introduces technical terms related to the field and discusses mainstream understandings of management. Case studies and discussion questions used throughout the course are expected to elicit students' experiences relevant to the course. Accordingly, topics such as the nature of management, management approaches, leadership skills, types of organisations, organisational culture, measurement of employee performance are discussed.
TRM 1003 World Destinations
Discovering new places and getting to know new cultures is an act that refreshes and stimulates the human mind. This course looks at world destinations, why they are fascinating, what they offer to visitors and what destination management organisations need to do to manage destinations well.
TRM 1004 Principles of Communication
Principles of communication course covers topics related to effective communication channels, communication theory, communication problems and effective communication. Cultural differences, verbal and non-verbal communication, body language, listening, feedback, use of language, perception, empathy, personality differences, effective presentation are covered in this course.
TRM 1005 Sanitation Hygiene and Work Safety
This course introduces students to the sanitation, hygiene and occupational safety aspects of food and beverage service in the hospitality industry. It also enables students to explore food safety and hygiene practices. The courses aim to teach students from the basics such as hand washing, to foodborne illnesses, food microbiology, contamination, food safety management systems (HACCP) and more complex topics such as cleaning and maintenance of food production and service equipment and personnel hygiene. Potential risks that may arise during the food flow stages in a restaurant, such as purchasing, preparation, handling, transport, cooking, holding, storage and serving, and the preventive and control measures to address them are detailed with the help of case studies. In addition, specific hazards (cuts, burns, slips and falls, electric shocks, etc.) that may pose a risk to employees are also addressed.
TRM 1006 Hotel Operation Management
In this course, firstly, the historical process of hotel management is discussed. Then, hotel departments such as human resources, finance, revenue management, front office, housekeeping, sales and marketing and food and beverage departments are emphasised. In addition, it is expected to increase the knowledge of the students related to the course and to gain a different perspective by hosting the relevant department managers in some weeks.
TRM 1007 Basic Office Programmes
Within the scope of the course, students have knowledge about MS office programmes that they will need in their courses that require computer use and in the sector. Students use Google forms, Outlook, Word, Excel and Powerpoint tools practically in the course and develop their analysing, reporting and presentation skills.
TRM 1008 Field Trip and Orientation
Field trips are a component of tourism management programmes that are considered a highly effective teaching tool. Field trips, also called educational tourism, take place when a class visits an out-of-school environment. The main objective of this course is to enable students to have authentic learning experiences in different tourism destinations.
TRM 1009 Basic Mathematics
This course is designed to develop students' understanding of basic mathematics and to familiarise them with some mathematical concepts. The course covers natural numbers, whole numbers, fractions and complex numbers, decimals, ratio and proportion and measurement.
TRM 2001 Food and Beverage Management
Explanation and analysis of the internal workings of a catering service management in businesses; industrial and health-related facilities. Presentation and analysis of food service organisational structures; job descriptions; internal controls; internal system design; special food service equipment considerations. Analysis of factors in the context of areas such as hotels; airline catering; other transport catering; educational institutions and contract catering management. Site visits to the types of operations mentioned above.
TRM 2002 Consumer Behaviour
Understanding consumer behaviour is the basis for successful marketing policies. Consumers are exposed to marketing stimuli that influence their purchases. This course examines consumer behaviour research in terms of concepts and principles that can be used to better understand consumers and meet their needs and demands.
TRM 2003 Travel agency operation software
In this course, the technical terms related to travel agency as well as the application of the contract between hotels and agencies are taught. Also, reservation and operation issues are emphasised.
TRM 2004 Cost Management
This course will enable the student to evaluate the components of food service management in various food service systems. The student will learn the concepts of cost and sales and their relationship to profit. The student will learn how to calculate costs and profits and apply control concept factors for food, beverage and labour control.
TRM 2005 Introduction to Marketing
This course addresses the basic concepts and issues of marketing. In this direction, it focuses on supply, demand, need, satisfaction, marketing mix elements, business macro and micro environment, marketing strategy, product development process, consumer need formation process, sustainability and modern marketing tools.
TRM 2006 Hotel Operation Software
In this course, walk-in, online, agency and group bookings are taught as well as technical terms related to hotel management. In addition, folio operations, room change, account splitting, invoicing, contract entry, banqueting, housekeeping, CRM and various reports related to operations are emphasised.
TRM 2007 Organisational Behaviour
This course provides a systematic understanding of organisational behaviour (OB) through different levels of analysis. These different levels of analysis are defined as individual, group and organisational. Since OB is a multidisciplinary approach, students will be informed about individual psychology such as employee attitudes, employee perceptions, motivations. Interpersonal conflicts, negotiation, power relations will be discussed as well as group behaviours. Organisational consequences such as socialisation, stress and change management due to individual or group action will be assessed. As a result, students will be able to comprehend various behavioural and perceptual factors in business life from an academic perspective.
TRM 2009 Financial Accounting
This course is a project management course conducted in a computer lab or classroom. Each lesson will take the form of instructions and lectures guiding you to make your own accounting entries and understand the impact on the big picture of the business finance.
TRM 2010 Summer Internship I
This course covers the duration, period and internship directive principles that Antalya Bilim University Tourism Faculty students have to do, the duration, period and internship directive principles, defined in these principles and working in a workplace with the qualifications specified in these principles.
TRM 3001 Service Marketing
The requirements of service organisation, application of marketing concepts, methods and techniques in the service industry, management of the marketing function, managing marketing components in the service industry, pricing and quality of services, and service process management concepts are covered in the course.
TRM 3002 Human Resources Management
The content of Human Resources Management course includes human resources management functions, human resources planning, job analysis, job description, job characteristics, job design, recruitment, selection, orientation, training and development, performance evaluation, remuneration, discipline, interviewing.
TRM 3003 Management Accounting
To become hospitality and tourism managers and leaders, it is necessary to understand the managerial portrait of the business. This course will help you understand the decision-making process with GPA targeting and curriculum planning for yourself, parametric budgeting and deviation analysis with waterfall charting, your personal SWOT to start designing your graduation and post-graduation career.
TRM 3004 Revenue Management
Hospitality and tourism managers are responsible for making strategic and proactive decisions on how to maximise firm revenues in a cost-effective manner, based on the sale of a relatively fixed product supply and changing consumer demand. Managers should pay critical attention to core product revenue maximisation in the hospitality industry due to the time-sensitive or perishable nature of a service-based product. This type of financial assessment is found within the firm's revenue management system where the objective is to maximise revenue.
TRM 3005 Travel Industry
In this course, the duties and responsibilities of tour operators and travel agencies, the stages of preparing tour packages are explained. Modes of transport in the travel industry, the share and importance of air transport, the development of the air transport sector in the world and in Turkey are examined. In addition, travel documents, passport and visa types, deportation benefits are explained and new technologies and new trends in the travel industry are explained.
TRM 3007 Tourism Economics
The content of the Tourism Economics course consists of tourism demand, tourism supply and economic effects of tourism. Within the scope of economic effects, areas such as airlines, accommodation, tour operators and travel agencies, transport, cruise industry are discussed separately. In this course, the economic effects of tourism are analysed on the basis of Turkey and the world.
TRM 3010 Summer Internship II
This course covers the duration, period and internship directive principles that Antalya Bilim University Tourism Faculty students have to do, the duration, period and internship directive principles, defined in these principles and working in a workplace with the qualifications specified in these principles.
TRM 3051 Historical Cities and Tourism
This course looks at why ancient cities are important, what they represent to consumers and what organisations need to do to manage them properly.
TRM 3053 Innovation and Investment
Within the scope of the innovation and creativity course, after discussing the contents of innovation and creativity issues, it is discussed how these approaches can be handled within the context of tourism and hospitality industry. Existing examples are reviewed and suggestions and ideas that can be developed are worked on. The importance of developing an innovative approach to the tourism and hospitality industry and its application studies constitute the content of this course.
TRM 3055 Tourism Guidance
In both developed and developing countries, guided tours are organised from city streets to cultural heritage and tourism attraction sites, from high-end tourist accommodation to national park campsites. Tour guides are often seen by other tourism stakeholders as an important part and sometimes a key player in the tourism product and experience. Tour guides can be encountered in every tourism destination. Almost everyone, both inside and outside the tourism industry, is familiar with the term and persona of a ‘tour guide’. However, very few people know exactly what a tour guide does and what constitutes the ‘tour guiding’ profession. In this context, the content of this course is to provide a comprehensive and up-to-date coverage of tour guiding issues.
TRM 3057 Airline Management
In this course, the services provided to passengers and aircraft at airports and terminals and new technologies in passenger services are introduced and these services are evaluated in terms of airport service level and passenger satisfaction. In terms of tourism management, all income and expense items including operating costs and investment costs of airports are analysed. Ownership structure of airports and privatisation practices are examined.
TRM 3052 Entertainment and Recreation Management
Recreation is usually thought of as leisure activities and pursuits and tends to be more organised, whether in an informal game in the park or more formally organised by others. Recreation has a more corporate character than play or entertainment. However, recreation can be recreation: it is an intrinsic experience of consumption that leads to revitalisation. In this sense, the experience of recreation is renewed, restored and ‘recharged’. Recreation is perceived in various ways - as time, activity, experience or well-being. It can encompass play and recreation and can be casual or serious. In its idealistic sense, leisure can be perceived as activities chosen in relative freedom, which are personally satisfying and have intrinsic value and have the potential to lead an individual towards self-actualisation and ultimately play a role on the path to self-actualisation.
TRM 3054 Digital Marketing
This course is an advanced marketing course for undergraduate students with basic marketing knowledge and skills. The course will emphasise the integral role of customer centricity in understanding customer motivation in the buying process through various digital channels. Specific examples related to the hospitality industry will be given.
TRM 3056 Culture Routes
The course analyses routes in Turkey, Europe and the world from a broad definitional perspective. Representatives of the Cultural Routes Association, which manages more than 20 routes at national and international scales, are the course coordinators. Recognising cultural routes and researching what they mean to users and local communities are the elements aimed to be gained by the students of the course. At the same time, the role of routes in the protection of cultural heritage and the promotion of tangible and intangible heritage is investigated. Within the framework of applied fieldwork and theoretical methods, the development, promotion and sustainability of cultural routes are discussed. Collaborators who are recognised as stakeholders and important figures working on routes are included as guest speakers in the course.
TRM 3058 Sports Tourism
By explaining the relationship between sport and tourism, concepts, types of sport tourism, motivations of participants are analysed. In addition, the market structure of sports tourism is revealed with statistics and its characteristics are tried to be understood. Practical knowledge of students is also increased with speakers from the sector.
TRM 4001 Sustainable Tourism
Since the 1960s, when tourism was recognised as a field of academic research, the concept of sustainability has been at the centre of tourism research. Various issues related to sustainability are addressed at conferences around the world, and these scientific outputs have an impact on academic and non-academic circles. Elements of sustainability in the global tourism industry are critically analysed and these analyses are examined from policy, practice and planning perspectives.
TRM 4002 Capstone Project
In this course, students will prepare a project accompanied by a counsellor. In this study, which will be prepared on a scientific basis, a scientific study will be carried out in a sub-field related to tourism and hotel management that the student is interested in, which has a research question, hypothesis and methodology and will be written in an academic framework. Students will gain experience in project writing and implementation.
TRM 4003 Destination Management
To understand the nature of competition associated with different destinations in the tourism industry; to explore the role of information technology in presentation, interpretation and marketing; to develop students' research and analytical thinking skills in destination management. Within this set of objectives, management and marketing processes, cultural changes brought about by the use of the Internet, new channels of communication, publicity, distribution and promotion are addressed. It is designed to develop students' knowledge of destination management.
TRM 4004 Strategic Management in Tourism
This course introduces students to the sources of competitive advantage that lead to long-term superior performance. This course introduces theoretical concepts and frameworks useful for analysing the external and internal environments of the firm and formulating business strategy.
TRM 4005 Entrepreneurship
This course is an advanced course for undergraduate students with basic business knowledge and skills. The course will emphasise the meaning and content of entrepreneurship.
TRM 4007 Tourism Legislation
This course is an area that concerns the tourist who participates in travel and tourism movements as a person, the sectoral organisations that organise and carry out tourism activities, and investors and operators at all levels involved in the tourism industry. The aim of this course is to provide information about the main lines of the rules that are encountered and necessary to be followed in social and professional life and to provide access to key information that enables access to its source when necessary.
TRM 4152 Management Shadowing
Students who are accepted to this course go to the facility 3 days a week and work as a shadow of their manager.
TRM 4051 Big Data Analysis in Tourism
Within the scope of the course, big data sources, analysis methods and usage are covered. Big data analysis methods are discussed in terms of smart destination management, customer relationship management and online reputation management. The most commonly used machine learning and data mining methods are discussed. Students use basic python libraries and big data analysis methods.
TRM 4053 Tourism Attraction and Cultural Heritage Management
Current debates surrounding PFM reveal that the concept of ‘heritage’ is a cultural construct; cultural heritage has multiple and varying meanings; individuals, communities and nations may define cultural heritage differently. In contemporary tourism, different forms of cultural heritage are productised for the use of the modern tourist. While we know that international tourism focuses more on natural and cultural sites, for example, the past, local experiences, living traditions, festivals and music are among the wide range of products of tourism. This course examines different forms of heritage and how they are used as tourist attractions around the world. The relationship between tourism and heritage (influences, changes and conflicts) is interpreted through case studies.
TRM 4055 Graphic Design Software
It is aimed that students will learn the software that they can make visual designs published in channels such as social media, newspapers / magazines, videos, printed posters / posters, websites and develop their skills in design. This course will include project studies in which designs suitable for different platforms are made using graphic design programmes.
TRM 4057 Rural Tourism
This course is an advanced tourism course for undergraduate students with basic tourism knowledge and skills. The course will emphasise the management and marketing of rural tourism.
TRM 4059 Tourism Sociology
Within the scope of the course, information will be given on the theories of sociology and social psychology, the place of these theories in tourism studies, and students will be able to interpret these theories with case studies.
TRM 4052 Health Tourism
Within the scope of the course, health tourism and related concepts, history of health tourism, world health tourism market, actors operating in the sector, health tourism destinations, accreditation organisations, health tourism activities in Turkey and other related issues are discussed.
TRM 4054 Anatolian Civilisations
Throughout history, Anatolia has been a culturally diverse region. The study of Anatolia's past and cultural heritage is essential for understanding its present. This introductory course focuses on the cultural periods of Anatolia from the Palaeolithic to the end of the Iron Age (550 BC). In the light of recent archaeological and historical research, the cultural evolution of Anatolia is examined chronologically and evaluated in relation to technological, socio-economic, environmental and political developments.
TRM 4056 Restaurant Operation and Entrepreneurship
This course offers a systematic understanding of restaurant management and a start-up guide for entrepreneurs. The course emphasises the management nature of restaurants, employee job descriptions, motivation and evaluation of employees in a restaurant. Management approaches, customer profiles of different types of restaurants, service failure and customer satisfaction are other topics covered. Since each student is also a customer of a restaurant, case studies and discussion questions are expected to reveal students' experiences in daily life. After explaining the functioning of a restaurant, students are asked to design an innovative restaurant business model.
TRM 4058 Airport Operation
In this course, the services provided to passengers and aircraft at airports and terminals and new technologies in passenger services are introduced and these services are evaluated in terms of airport service level and passenger satisfaction. All revenue and expense items including operational costs and investment costs of airports are analysed from a tourism management perspective. Ownership structure and privatisation practices of airports are examined.
TRM 4060 Event Management
This course provides information about the event industry; it includes planning, management and marketing procedures.
TRM 4062 Contemporary Management Techniques
Within the scope of this course, the theory, process and application areas of management functions, organisational environment and practices in practice are discussed. In this context, learning organisations, benchmarking, CRM, Quality Management, Core Capability, Virtual Organisations, Networking etc. topics are covered in the course content.
TRM 4061 Crisis Management in Tourism
Crisis concept, types, management and process are analysed. The approaches applied in the crisis management process and the strategies to be used to be prepared for the crisis are emphasised. In addition, crises affecting the tourism sector are examined with case studies.
TRM 4064 Tourism Ethics
This course provides a systematic understanding of tourist psychology and ethical behaviour. The course consists of three main units. The first unit aims to understand consumer psychology and behaviour. The second unit aims to learn the main ethical theories, the differences between them and the ability to critically evaluate these theories. The last unit is about analysing an ethical issue, situation, behaviour, individual or an organisation in the light of the theories learnt. Accordingly, a student is expected to identify issues that may cause an ethical problem in tourism, evaluate this issue with different ethical theories, reveal the relationship between his/her own moral thinking style and an ethical theory, discuss the differences in interpretations and give real life examples of ethical issues in tourism.
TRM 4063 Market Research
This course will examine research avenues for solving industry problems in hospitality, recreation, sport and other tourism fields. Topics include problem identification, research rationale, research designs, information seeking strategies, survey development and statistical analysis. Written and oral communication skills as well as the use of data analysis software are emphasised.
TRM 4066 Investment Project Analysis
The course covers feasibility study, economic, technical and financial evaluation methods, sensitivity analysis and tourism investment incentives.
TRM 4068 Rooms Department Management
This course provides a basic understanding of front office and housekeeping operational concepts and organisational aspects. Various operations and procedures related to the rooms department management processes will be explained.
