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Data Analysis

TURAM Data Analytics, Laboratory and Management Consulting

Data-Driven Decision Support Systems for Industry Stakeholders, Public Institutions and Researchers

01 — Lean Kitchen Integration

Academic Coordinator: Prof. Dr. Mehmet Yazıcı

Service Scope and Purpose

To increase resource-consumption efficiency, minimize waste and loss rates, and optimize operational workflow in hotel kitchens, restaurants and catering businesses, we provide status assessment, process analysis and lean transformation reporting.

Sample Report

 DOCX Lean Kitchen Efficiency Report Sampleindir download 

02 — Big Data and Advanced Analytics Services

Academic Coordinator: Asst. Prof. Aslıhan Dursun

KVKK Compliance and Scope

The following analyses are carried out on operational and digital data obtained in full compliance with the Personal Data Protection Law (KVKK):

  • Demand Forecasting and Occupancy Analysis: Calculating future reservation, sales and occupancy trends with advanced forecasting models.
  • Customer Segmentation: Grouping guest profiles and personalizing services according to customer demand.
  • Sentiment Analysis: Analyzing user feedback on social media, digital platforms and online review channels using natural language processing methods.
  • Customer Churn Analysis: Identifying the stage at which loyal customers tend to leave the business and producing risk maps.

Sample Report

DOCXBig Data and Advanced Analytics Services – Sample Hotel Analytics Reportindir  

03 — Sensory Analysis and Product Optimization

Academic Coordinator: Asst. Prof. H. Reyhan Öziyci

Service Scope and Method

The sensory properties of newly developed food and beverage products, or of products whose recipes are being improved, are evaluated using scientific methods; sensory differences between products and levels of preference and acceptance are determined; and, based on the results, assessments are made for recipe/formula optimization.

Laboratory and Consumer Tests

Sensory analyses and consumer tests suited to the nature of the product and the needs of the company are planned and carried out. Based on the findings, the product's market readiness and recipe optimization are reported.

Sensory Analysis Photo Gallery


04 — Management, Organizational Culture and Communication Skills Analysis

Academic Coordinator: Assoc. Prof. Dr. Gözdegül Başer

Service Scope and Purpose

In tourism businesses, we identify manager profiles, determine employees' motivation dynamics and expectations, and measure unit and corporate culture; we thereby provide a situation analysis and comprehensive reporting on the leadership style best suited to the corporate culture and on motivation strategies that increase employee engagement.

Strategic Organizational Reporting

We identify communication barriers between units, measure the quality of manager-employee interaction, and provide scientific data support for in-house leadership models that increase employee engagement.

DOCXOrganizational Culture Leadership Analysis Sample Reportindir 


Information and Pricing Terms

Subject to the approval of the TURAM Executive Board, if the academic and scientific contribution of the data and findings obtained from the analysis processes is high, the analyses may be carried out free of charge within our center. For detailed information, scope and collaboration terms, please contact our center or the Academic Coordinator.

Data Analysis Services Summary

Service Title Service Scope and Method Academic Coordinator Report Output & Visual Content
Lean Kitchen Integration Resource-consumption efficiency, waste/loss minimization and workflow optimization Prof. Dr. Mehmet Yazıcı Kitchen efficiency report, waste reduction models and workflow analysis diagrams
Big Data and Advanced Analytics Services KVKK-compliant demand forecasting, customer segmentation, sentiment (NLP) and churn analysis Asst. Prof. Aslıhan Dursun Occupancy forecast curves, sentiment score distribution and customer churn risk map
Sensory Analysis and Product Optimization Sensory evaluation of food/beverage products, acceptance tests and formula optimization Asst. Prof. H. Reyhan Öziyci Sensory profile radar chart, consumer liking scores and recipe optimization report
Management, Organizational Culture and Communication Skills Analysis Manager profiling, employee motivation, corporate culture measurement and leadership strategies Assoc. Prof. Dr. Gözdegül Başer Corporate culture index, engagement report and leadership action plan