Management and Organizational Behavior in Tourism

Management and Organizational Behavior in Tourism

Management and Organizational Behavior in Tourism

Specialized Training Programs for Industry Professionals, Managers and Entrepreneurs

01 — Finance for Non-Financial Managers

Instructor: Prof. Dr. Mehmet Yazıcı

Duration: 8 hours (9:00-13:00 and 13:00-17:00)

Capacity: 20 participants

Program Objective

To inform participants about the fundamental concepts of finance, key macroeconomic variables and basic financial statements, enabling them to reach the competence required for roles in the finance sector or in corporate finance departments.

Program Content

• Fundamental financial and monetary concepts
• Reading key macroeconomic indicators
• Savings and investment

Participant Profile

Undergraduate and graduate students early in their careers who wish to strengthen their employability; professionals encountering finance for the first time, and mid- to senior-level managers, entrepreneurs and aspiring entrepreneurs who need foundational finance knowledge.

02 — Leadership, Corporate Communication and Effective Management Skills

Instructor: Assoc. Prof. Dr. Caner Ünal

Duration: 3 hours (extendable up to 8 hours depending on demand)

Capacity & Profile: 10-25 participants — Tourism sector employees

Training Objective

To develop participants' understanding of leadership, enable them to manage corporate communication processes effectively, strengthen their time management and organizational skills, and equip them with the core management competencies required in today's work environment.

Focus Area

Applied management and leadership practices adapted to the dynamic working conditions of the tourism sector.

Learning Outcomes

• Identify the core traits of effective leaders.
• Assess the importance of corporate communication for organizations.
• Analyze communication barriers and develop solutions.
• Plan management and organizational processes effectively.
• Apply leadership behaviors that support teamwork.

03 — Team Training

Instructor: Assoc. Prof. Dr. Gözdegül Başer

DURATION: 3 hours (extendable up to 8 hours depending on demand)

Capacity & Profile: 10-20 participants — Tourism sector employees

Training Objective

To help participants grasp the core principles of teamwork, communicate effectively, and develop the collaboration skills needed to reach shared goals.

Program Content

• Fundamentals of teamwork
• Team roles and dynamics
• Effective communication and collaboration
• Building trust and motivation
• Problem-solving and decision-making processes
• Conflict management and improving team performance

04 — Effective Communication

Instructor: Assoc. Prof. Dr. Gözdegül Başer

Duration: 3 hours (extendable up to 8 hours depending on demand)

Capacity & Profile: 10-20 participants — Tourism sector employees

Training Objective

To develop participants' verbal, non-verbal and written communication skills so they can communicate more effectively, openly and constructively at work, build strong working relationships, and manage communication-related issues effectively.

Program Content

• Fundamental concepts and the communication process
• Active listening skills
• Verbal and non-verbal communication techniques
• Empathy and giving feedback
• Communication barriers and solutions
• Effective communication with difficult people and in conflict situations

05 — Fundamentals of Management

Instructor: Assoc. Prof. Dr. Gözdegül Başer

Duration: 3 hours (extendable up to 8 hours depending on demand)

Capacity & Profile: 10-20 participants — Tourism sector employees

Training Objective

To equip participants with the knowledge and skills needed to grasp fundamental management concepts, managerial functions and effective management approaches, enabling them to manage teams and work processes more efficiently.

Program Content

• Management and managerial concepts
• Core functions of management (planning, organizing, directing, coordination and control)
• Management levels and managerial roles
• The role of leadership and motivation in management
• Decision-making and problem-solving processes

06 — Modern Management Techniques

Instructor: Assoc. Prof. Dr. Gözdegül Başer

Duration: 3 hours (extendable up to 8 hours depending on demand)

Capacity & Profile: 10-20 participants — Tourism sector employees

Training Objective

To help participants become familiar with contemporary management approaches used in today's business world, develop management skills to adapt to changing working conditions, and effectively apply modern practices that boost team performance.

Program Content

• Modern management thinking and current approaches
• Agile and Lean management principles
• Strategic thinking and decision-making techniques
• Change management and innovation-driven management
• Empowerment and employee engagement
• Data-driven management and performance management
• The impact of digital transformation on management processes
• Continuous improvement and sustainable success practices

07 — Strategic Management

Instructor: Assoc. Prof. Dr. Gözdegül Başer

Duration: 3 hours (extendable up to 8 hours depending on demand)

Capacity & Profile: 10-20 participants — Tourism sector employees

Training Objective

To help participants understand the strategic management process and develop the strategic thinking, planning and decision-making skills needed to build sustainable competitive advantage in line with the organization's vision and goals.

Program Content

• Fundamentals of strategic management
• Defining vision, mission and organizational goals
• Internal and external environment analysis (SWOT, PESTLE, etc.)
• Strategy development and strategic planning process
• Strategic decision-making and resource management
• Strategy implementation and performance monitoring
• Risk management and adapting to a changing environment
• Successful strategic management practices and case studies

08 — Human Resources Management

Instructor: Assoc. Prof. Dr. Gözdegül Başer

Duration: 3 hours (extendable up to 8 hours depending on demand)

Capacity & Profile: 10-20 participants — Tourism sector employees

Training Objective

To help participants grasp the core principles and practices of human resources management, manage the employee lifecycle effectively, and contribute to the efficient and sustainable development of the organization's human capital in line with its goals.

Program Content

• Core concepts and functions of human resources management
• Workforce planning and recruitment processes
• Onboarding and employee adaptation programs
• Training, development and career management
• Performance management and feedback processes
• Compensation, rewards and benefits
• Employee motivation, engagement and talent management
• Labor law, ethical principles and current HR practices

Training Catalog

Comparison Matrix

Training Program	Instructor	Duration & Capacity	Participant Profile	Core Focus Area
Finance for Non-Financial Managers	Prof. Dr. Mehmet Yazıcı	8 hours (9:00-13:00 / 13:00-17:00) — 20 participants	Students, graduates, and managers/entrepreneurs seeking foundational finance knowledge	Fundamental financial and monetary concepts, macroeconomic data, savings & investment
Leadership, Corporate Communication and Effective Management Skills	Assoc. Prof. Dr. Caner Ünal	3 hours — 10-25 participants	Tourism sector employees	Leadership traits, corporate communication, time management and organization
Team Training	Assoc. Prof. Dr. Gözdegül Başer	3 hours — 10-20 participants	Tourism sector employees	Team dynamics, trust, motivation, conflict management & shared performance
Effective Communication	Assoc. Prof. Dr. Gözdegül Başer	3 hours — 10-20 participants	Tourism sector employees	Active listening, verbal/non-verbal techniques, empathy and feedback
Fundamentals of Management	Assoc. Prof. Dr. Gözdegül Başer	3 hours — 10-20 participants	Aspiring managers and team leaders	Management functions (planning, control, etc.), managerial roles
Modern Management Techniques	Assoc. Prof. Dr. Gözdegül Başer	3 hours — 10-20 participants	Managers and project leads	Agile, Lean, empowerment, data-driven management
Strategic Management	Assoc. Prof. Dr. Gözdegül Başer	3 hours — 10-20 participants	Managers & strategy leads	Vision/mission, SWOT/PESTLE analysis, strategic decision-making and risk management
Human Resources Management	Assoc. Prof. Dr. Gözdegül Başer	3 hours — 10-20 participants	HR professionals and managers	Recruitment, onboarding, performance/career, payroll and labor law